Paid Search Advertising

Precision Guidance to Maximize Your Search Marketing Results

Paid search advertising, also known as search engine marketing (SEM), is a critical component of any marketing strategy. This powerful customer acquisition channel demands continual optimization that can only come from constant tracking and measuring, use of best practices, and building an appropriate account structure.

Giving Paid Search Accounts the Attention They Need for Data-Driven Success

360Partners has more than 15 years of SEM experience to back up our data-driven strategies and analyses. In the ever-evolving landscape of paid search, our dedicated team uses a high-touch model to monitor account performance on a daily basis.

Our team creates dynamic accounts based on your business goals that provide better control over traffic generation. We stay on top of the latest SEM trends, tactics, and best practices so you can focus on your customers, not your paid search activities.

Paid Search Services Offered by 360Partners

360Partners offers a comprehensive selection of SEM services that work together to enhance all Paid Search efforts. We’re completely transparent and take the time to explain each SEM tactic so you fully understand what’s influencing each decision and why certain strategies are being implemented.

Pay Per Click (PPC) Ads – PPC Ads are the gold standard in paid search advertising, but they can also be extremely challenging, especially if you’re in a competitive space. We’ll show you the best practices that allow you to control volume of spend and traffic for improved results.

Product Listing Ads – Enter the world of intelligent, lead-seeking advertising. Make sure your eCommerce ads show up when and where motivated buyers are shopping.

Mobile – Do you use your mobile devices more than your desktop computer? Then you’re like the majority of consumers today. We’ve researched mobile user behavior for years in order to create strategies that help you capitalize on this growing revenue opportunity.

International – Why limit yourself to one geo market? 360Partners knows how to apply geographical analysis and properly translated ads to target buyers no matter what country they live in.

Paid Search Audit – It all starts with our proprietary 166-Point Checklist Audit. Are your campaigns hitting all the necessary elements to fully optimize paid search results?

Raise Your Brand Awareness with Strategic Display Advertising

Go beyond text advertisements with online display advertising that places dynamic ads in front of your audience just about anywhere on the web. We can help you cast a wider net to catch more qualified prospects in more places.

Our experts knowhow to use display advertising to draw users in, and we have the solutions that can help you find the consumers who are most likely to convert. With the right placement, the right message, and the right delivery, your ads can reach the right customers before they even search for your goods or services.

Display Advertising Services From 360Partners

Online display advertising can be a lower cost, higher volume marketing channel than search, if you know how to create a campaign that casts a wide net by targeting users in a variety of ways. Here’s how we spread display ads across the entire web to find more people who are looking for your type of business. 

Remarketing – Did you lose customers who have already come to your site and left empty-handed? We can help you create a remarketing campaign to put an artfully crafted message in front of those users so you stay engaged and get a second chance at conversion.

Third Party Platforms – Go beyond Google to target a specific audience or remarket to users on third party platforms like Amazon, Chango, and Adroll. We’ll show you how to create campaigns specifically for third party platforms to increase overall order volume and remarket with a lower cost per click and higher ROI.

Social Advertising – The social landscape is prime for online display advertising. Our team stays on top of the latest channels and marketing opportunities to better understand how to effectively target users and segment audiences.

Video – YouTube continues to be a search powerhouse that has changed the course of video advertising. Let us show you how to carve out your marketing niche in the billions of videos that are viewed every day and get in front of more people for a fraction of what a traditional commercial costs.

If your paid search advertising efforts aren't delivering the quality leads and conversions they used to, contact us for a 166-point paid search audit. We'll examine your complete paid search ecosystem, from goals and strategy to account structure and bid tools.