SEO in 2018: Threats, Opportunities, and Trends

SEO in 2018: Threats, Opportunities, and Trends

Search engines, especially Google, are getting much more technologically advanced, with the slightly ironic goal of more closely approximating human thought and speech patterns. We predict that 2018 will find SEO experts making the most of new technologies to help...
SEO in 2017: Four Subtle Shifts and a Sudden Upheaval

SEO in 2017: Four Subtle Shifts and a Sudden Upheaval

In the long game of SEO, changes tend to happen over the course of years. Most of 2017’s developments were gradual, including shifts in local listings, answer boxes, and voice search. However, we also saw one upheaval that only took a few weeks and offered some major...
Google Increases Snippet Length – How Should Your Team Respond?

Google Increases Snippet Length – How Should Your Team Respond?

Google recently updated their algorithm to embrace longer “snippets,” the explanatory text that appears below your organic listings on search engine results pages (SERPs). Their previous max length was 165 characters; now it can go up to 320 or higher. But what does...
Google’s Advice for Hiring an SEO Expert

Google’s Advice for Hiring an SEO Expert

Back in February, Maile Ohye made an excellent video outlining best practices for hiring an SEO expert. And as Google’s former Developer Programs Tech Lead, her guidance carries a lot of weight (she left the company a few weeks after posting the video).   We agree...
SEO in 2017: Seven Steps for an Optimal Year

SEO in 2017: Seven Steps for an Optimal Year

Not only is this the time for new beginnings, it’s the time for a lot of updates from a certain search engine. Here’s what we advise to get the year off to a strong start in SEO. For Structure and Design, Think Mobile First Last year, Google announced its intention to...