Paid Search 2018: The Next Big Things

Paid Search 2018: The Next Big Things

As we said in our previous post, the five major forces in digital marketing for 2018 can combine in interesting ways to influence the primary disciplines. Today, we look at paid search in 2018. Will Chrome block ads? Google Chrome will have a native ad-blocking...
The Top 5 Developments of 2017 in Paid Search

The Top 5 Developments of 2017 in Paid Search

Paid search really kept everyone on their toes this year, as we responded to all the changes brought about by AI and machine learning, programmatic advertising, and the growth and maturing of several channels and platforms. Here are the top 5 changes we observed in...
Digital Marketing Horror Stories: Get the eBooks

Digital Marketing Horror Stories: Get the eBooks

If you enjoyed August’s Paid Search Horror Stories and September’s Display Advertising Horror Stories, and would like to keep them with you in a handy digital format, we’ve got a special Halloween gift for you. The Display Advertising Horror Stories...
Video – Paid Search Horror Stories Presentation

Video – Paid Search Horror Stories Presentation

All of the content in this month’s Paid Search Horror Stories blog posts was presented by our own Senior Account Manager Donna Lagow at Digital Summit Portland last month. Here’s a complete video of Donna’s presentation. Transcript: A big round of...