Google AdWords Policy Update pre-GDPR

Google AdWords Policy Update pre-GDPR

In late March, many marketers received an email from Google AdWords announcing the steps the company is taking to prepare for the General Data Protection Regulation (GDPR), which enters its enforcement stage on May 25. We’ve put together a brief overview of the...
Get All Our Resources for 2018 in Digital Marketing

Get All Our Resources for 2018 in Digital Marketing

Our content about what we expect for 2018 in digital marketing doesn’t stop at blog posts. We’ve also created checklists and an eBook available for download: Checklist: The Five Biggest Phenomena in Digital Marketing for 2018 Checklist: The Top 9 Paid...
Digital Marketing 2018: The Five Biggest Phenomena

Digital Marketing 2018: The Five Biggest Phenomena

Last year was pretty action-packed for paid search, SEO, and conversion rate optimization, and it looks like 2018 will be even more exciting. Based on what we’ve learned in the past year, we predict that the biggest changes in digital marketing in 2018 will come from...
Don’t Trade Babe Ruth: Pitfall #5 – Don’t Become Stale

Don’t Trade Babe Ruth: Pitfall #5 – Don’t Become Stale

When the television show American Idol came on the air in 2002, it took the U.S. by storm.  The show was described as one of the “most impactful shows in television history.”  For eight seasons, the final results show was the most viewed show in the U.S. However, over...
Don’t Trade Babe Ruth: Pitfall #4 – Remove Friction

Don’t Trade Babe Ruth: Pitfall #4 – Remove Friction

Every new analyst who goes through training at 360Partners learns that there are only four answers to any question regarding digital marketing.  One of the four answers is “remove friction.”  Friction is anything that reduces the likelihood, or gets in the way, of a...
Don’t Trade Babe Ruth: Pitfall #3 – Focusing on the Wrong Metrics

Don’t Trade Babe Ruth: Pitfall #3 – Focusing on the Wrong Metrics

One of the big promises of digital marketing is the idea that everything is trackable and measurable.  A savvy marketer can see exactly what actions users are taking on their website and tie them back to specific spend in real-time.  While it sounds simple and clean,...