Digital Marketing Horror Stories: Get the eBooks

Digital Marketing Horror Stories: Get the eBooks

If you enjoyed August’s Paid Search Horror Stories and September’s Display Advertising Horror Stories, and would like to keep them with you in a handy digital format, we’ve got a special Halloween gift for you. The Display Advertising Horror Stories...
The Mind-Melting Mismatches of Automated Image Selection

The Mind-Melting Mismatches of Automated Image Selection

If our Paid Search Horror Stories didn’t send you screaming into the night, you might be ready for Display Horror Stories: It’s So Much Worse with Pictures! This month, we’ll look at some of the most horrifying results we’ve seen in display advertising, and tell you...
Friend or Fiend: Choose Your Display Advertising Metrics Carefully

Friend or Fiend: Choose Your Display Advertising Metrics Carefully

If our Paid Search Horror Stories didn’t send you screaming into the night, you might be ready for Display Horror Stories: It’s So Much Worse with Pictures! This month, we’ll look at some of the most horrifying results we’ve seen in display advertising, and tell you...
How Retargeting Differs from Remarketing – Or Does It?

How Retargeting Differs from Remarketing – Or Does It?

Every profession has its own jargon, and digital marketing is no exception. If you’ve ever watched a family member’s eyes glaze over whenever you mention MQLs or multichannel strategy or the IoT… well, we’ve all been there. But most of our industry’s jargon is at...