Google’s Advice for Hiring an SEO Expert

Google’s Advice for Hiring an SEO Expert

Back in February, Maile Ohye made an excellent video outlining best practices for hiring an SEO expert. And as Google’s former Developer Programs Tech Lead, her guidance carries a lot of weight (she left the company a few weeks after posting the video).   We agree...
How to Manage Your Digital Agency

How to Manage Your Digital Agency

The client-agency service relationship is a unique one that demands special attention and care; without it, projects can easily run out of scope, go over budget, or run over time. In addition, a lack of these two qualities can damage the relationship permanently,...

Five Optimizations Effective PPC Agencies Do Well

July 2013 Each agency has its own ideas on best practices on how a typical account is managed. Nevertheless, the following are five optimization procedures that are universally common within the wide world of search engine marketing: 1. Search query and placement...

Five Questions You Should Ask When Selecting a PPC Agency

April 2012 In the February newsletter, we covered a common question that people often ask members of 360 Partners: “What is the best way to manage our PPC agency?” However, the first and often most important step in managing your PPC agency is selecting the right one....

How To Manage Your Outsourced PPC Search Agency

February 2012 You’ve decided to run a PPC campaign, and established that you need to hire a marketing agency to manage the campaign. After meeting with several agencies, you have selected the firm that best fits your needs. You’re ready to launch the campaign and...