Building a Data-Driven Culture

Building a Data-Driven Culture

As you’ve probably noticed throughout this series, many of the problems caused by data sea monsters have at least some basis in a culture that doesn’t respect, embrace, or even sometimes acknowledge data. By comparison, a data-driven culture offers...
The Damage Done by Data Sea Monsters

The Damage Done by Data Sea Monsters

The six data sea monsters can combine in many awful ways to create harrowing problems for marketing departments and  leadership. For a refresher on what these monsters are, check out this post. As you gather ’round the turkey this Thursday, consider saying a...
Defeating the Six Data Sea Monsters: A Six-Step Plan

Defeating the Six Data Sea Monsters: A Six-Step Plan

Many of these monsters are culture-based, so they can be overcome through conversations and accountability. That’s good and bad news, since your management and leadership are what will right the ship, but it might take months of conversations and new layers of...
The Six Data Sea Monsters

The Six Data Sea Monsters

As we’ve helped our clients grow their digital marketing, we’ve seen many cases of data being corrupted, shipwrecked, or just lost at sea. But while the disasters can vary widely, we’ve found that just about every data-related frustration stems from...
The Data Deluge – Drowning in Data, But Thirsty for Insight?

The Data Deluge – Drowning in Data, But Thirsty for Insight?

The Deluge You’re almost certainly aware of the proliferation of data and data sources around you. But you might not realize how much data we’re surrounded by every day, or how quickly the production of data is growing. The term “Big Data” came into general usage in...
How Retargeting Differs from Remarketing – Or Does It?

How Retargeting Differs from Remarketing – Or Does It?

Every profession has its own jargon, and digital marketing is no exception. If you’ve ever watched a family member’s eyes glaze over whenever you mention MQLs or multichannel strategy or the IoT… well, we’ve all been there. But most of our industry’s jargon is at...
Join 360Partners at SMX Advanced in Seattle

Join 360Partners at SMX Advanced in Seattle

With SMX Advanced rapidly approaching, we wanted to share the sessions that most interest our 360Partners conference-goers. We obviously have a keen interest in all things SEM and SEO, but that’s merely the starting point. We’ve concentrated on three buckets when...

Attribution Models: Where are Your Conversions Coming From?

February 2014 Google defines an attribution model as “the rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points in conversion paths”. In layman’s terms, every system that generates conversions (e.g. leads...

Five Optimizations Effective PPC Agencies Do Well

July 2013 Each agency has its own ideas on best practices on how a typical account is managed. Nevertheless, the following are five optimization procedures that are universally common within the wide world of search engine marketing: 1. Search query and placement...

Five Questions You Should Ask When Selecting a PPC Agency

April 2012 In the February newsletter, we covered a common question that people often ask members of 360 Partners: “What is the best way to manage our PPC agency?” However, the first and often most important step in managing your PPC agency is selecting the right one....