Digital Marketing Insights from 360Partners
Our content about what we expect for 2018 in digital marketing doesn’t stop at blog posts. We’ve also created checklists and an eBook available for download, 100% free, no form fill required.
We think the biggest changes in CRO this year will come from increased data security and transparency in the form of the General Data Protection Regulation (GDPR).
We predict that 2018 will find SEO experts making the most of new technologies to help “teach” search engines about how humans think.
How will the five major digital marketing forces of 2018 combine in paid search? Expect shifts in native and video ads, click fraud, and mobile schema.
We predict that the biggest changes in digital marketing in 2018 will come from these developments. None of them are completely new; they’re all the products of continuing evolution in data, technology, and marketing.
In September, Google announced its “plan to distrust” SSL/TLS certificates issued by Symantec and its brands Thawte, VeriSign, Equifax, GeoTrust, and RapidSSL; Firefox has similar plans.
Paid search really kept everyone on their toes this year, as we responded to all the changes brought about by AI and machine learning, programmatic advertising, and the growth and maturing of several channels and platforms. Here are the top 5 changes we observed in 2017.
Most of 2017’s developments were gradual, including shifts in local listings, answer boxes, and voice search. However, we also saw one relatively fast upheaval that brought some major opportunities for ranking improvements.
In 2017, we saw how conversion rate optimization (CRO) informed and improved many of the major shifts in digital marketing, including customer experience, mobile/multichannel, personalization, and even marketing culture.
Google recently updated their algorithm to embrace longer “snippets,” the explanatory text that appears below your organic listings on search engine results pages (SERPs). What does that mean for your company’s website?
Our "Drowning in Data, But Thirsty for Insight?" series doesn't stop at blog posts. We've also created infographics, checklists, videos, a case study - even "trading cards" for our six data sea monsters! At the center of our collection are our eBooks:...
Many marketing data disasters can be solved and prevented by having a data-driven culture, where team members value data and talk about it regularly.