Digital Marketing Insights from 360Partners
Google recently updated their algorithm to embrace longer “snippets,” the explanatory text that appears below your organic listings on search engine results pages (SERPs). What does that mean for your company’s website?
Our "Drowning in Data, But Thirsty for Insight?" series doesn't stop at blog posts. We've also created infographics, checklists, videos, a case study - even "trading cards" for our six data sea monsters! At the center of our collection are our eBooks:...
Many marketing data disasters can be solved and prevented by having a data-driven culture, where team members value data and talk about it regularly.
A look at 4 cases where the “data sea monsters” combined to create problems for marketing departments and marketing leadership.
Learn the questions to apply to your data to get usable insights to guide your content strategy and development.
360Partners has made the Austin American-Statesman’s Top Workplaces list, for the fourth year now. (Our secret? Creating a culture that benefits everyone.)
The trick to approaching marketing data is to view it as objectively as possible. Think like a scientist or a detective using this three-step framework.
Many of the six data sea monsters are culture-based, so your management and leadership are what will defeat them. Here’s a six-step plan to righting the ship.
Just about every data-related frustration stems from one or more of these terrors. From vanity metrics to non-data-driven culture, meet these data dangers.
You might not realize how much data we’re surrounded by every day, or how quickly the production of data is growing. Welcome to the Drowning in Data series.
If you enjoyed August’s Paid Search Horror Stories and September’s Display Horror Stories, get both complete series in one eBook (or two, your choice). Perfect for bedtime reading to a small child!
Brands without specific images for text display ads got a nasty surprise earlier this year: automated image selection from stock photos. Behold the unsettling results…