Digital Marketing Insights from 360Partners
Learn the questions to apply to your data to get usable insights to guide your content strategy and development.
360Partners has made the Austin American-Statesman’s Top Workplaces list, for the fourth year now. (Our secret? Creating a culture that benefits everyone.)
The trick to approaching marketing data is to view it as objectively as possible. Think like a scientist or a detective using this three-step framework.
Many of the six data sea monsters are culture-based, so your management and leadership are what will defeat them. Here’s a six-step plan to righting the ship.
Just about every data-related frustration stems from one or more of these terrors. From vanity metrics to non-data-driven culture, meet these data dangers.
You might not realize how much data we’re surrounded by every day, or how quickly the production of data is growing. Welcome to the Drowning in Data series.
If you enjoyed August’s Paid Search Horror Stories and September’s Display Horror Stories, get both complete series in one eBook (or two, your choice). Perfect for bedtime reading to a small child!
Brands without specific images for text display ads got a nasty surprise earlier this year: automated image selection from stock photos. Behold the unsettling results…
Display advertising metrics can work for or against you. Their Dr. Jekyll side has invaluable guidance, but Mr. Hyde can distort the results. Choose wisely…
Programmatic display tools can put your ads on undesirable sites, causing The Brand-Destroying Disaster of Damaging Placements. How bad could it be? Pretty bad…
We begin Display Advertising Horror Stories month with the perils of having too many ad impressions on the same page, like wasted spend and ad fatigue.
All of the content in this month’s Paid Search Horror Stories blog posts was presented by Senior Account Manager Donna Lagow at Digital Summit Portland. Here’s a complete video and transcript of the presentation.