SEO: How It Works

 

How We Work

There is one promise we can deliver on: results. Here’s how we get them for you:

 

1. Site Review

For our potential clients, we offer a complimentary site review that covers a checklist of SEO specific concerns and gives us a basic understanding of the competitive landscape for your site. We will deliver a report on what we find and can discuss what type of SEO activities would be best suited for your site.

 

2. SEO Contract

Most sites will benefit from a many activity approach that covers a period of three months or longer. In this case, we keep billing predictable by drafting a general SEO contract based on the amount of hours we will be dedicating to your site each month. This contract can be customized to include extensive hours for new campaigns or fewer hours in the case of ongoing SEO maintenance.

We provide monthly reporting for our clients under SEO contract that provides measurable progress, details any work done, and discusses the types of activities that are being planned for the next month.

Types of activities that may be conducted as part of a general SEO contract include:

  • Reviewing analytics data
  • Technical review of site architecture and URL structure
  • On-Page optimizations – Tweaks to copy text, html tags, etc.
  • Content Creation Suggestions – Some copywriting may be included
  • Usability Suggestions
  • Directory Submissions (Some directories may require a submission fee)
  • Local Listing setup and optimization
  • Link Building

 

3. Individual Services

Keyword Research – Based on the client’s industry and current offerings, we conduct thorough research to find all relevant search phrases. A detailed report is provided showing estimated monthly search volume and general competitiveness of each phrase.

Basic Analytics Setup – Tracking visitor activity for the site is a critical part of making educated SEO decisions. We recommend that all of our clients use some type of Analytics tracking software.  If you do not already have one set up, Google Analytics provides a feature rich solution that is effective. Our Basic set-up includes:

  • Set-up a Free Google Analytics account
  • Set-up IP filtering for internally used IPs
  • Configure up to four conversion goals based on client feedback
  • Assist in implementing the tracking code in site pages

Manual Link Building Campaign – Solely focused on attaining quality back links for the site. We handle all of the details – from content creation to link acquisition efforts.