Meet the Team: Product Manager Josh Cuttill
Josh Cuttill is our first-ever Product Manager, a distinction he earned by creating our conversion rate optimization (CRO) services from the ground up. Josh combines an instinctive understanding of data with a drive to understand client needs so he can deliver the best possible strategic insight.
What is your background?
My background is a combination of SEO and SEM management grounded primarily within a consultative setting. My range of experience includes high-profile international brands, as well as up-start e-commerce companies. No matter what type of company my clients have, my mission is the same: Develop a partnership with my clients centered on building their brand and impacting their bottom line.
What are your responsibilities at 360Partners?
At 360Partners, I have developed and grown our CRO offer for our clients. Developing strategies for improving user engagement online is a huge need for many businesses today, as it has the ability to significantly impact their bottom line. I joined 360Partners because they believe the best way to accomplish this is through studying, crunching, and analyzing the metrics behind your strategy.
What’s your favorite thing about working at 360Partners?
The thoughtfulness with which we approach marketing challenges. 360Partners’ philosophy, “We do marketing with Excel not Photoshop,” is a motto that I buy into 100%. My clients’ companies are too important to make decisions without all of the facts. My goal is to analyze the facts and work with my clients to devise a strategy to make their brands stand out, increase their quality leads, and more importantly, convert those leads to ensure they hit the goals they’re aiming for.
What’s the most challenging aspect of your job?
The most challenging and, therefore, the most important part of my job is to become ingrained with the DNA of my clients’ companies. I believe the only way to help my clients reach their goals is to create a true partnership with them. What makes each company unique? What are my clients passionate about? What are my clients’ messages to their customers? What are my clients’ internal values, philosophies, and goals? My challenge whenever I take on any new client is to become an extension of their business. That mentality enables us to work together as partners to create unique strategies built specifically for them.
Anything big happen this year outside of work?
I just recently celebrated the birth of my first child! He is such a blessing in my life and I am so excited and honored to have the opportunity to guide him on his journey that is just getting started.
What makes Austin special?
When I finished my master’s at the University of Texas in Austin and moved away to start my career, I always planned to come back to this city. Austin has the perfect mix of great weather (hate the snow), beautiful views, and an endless supply of entertainment. Whether I am out enjoying a nature trail or listening to live music at night, I always seem to have a good time here.
What’s the story you love to tell or the trick you love to do at parties?
When I was in college I had the opportunity to climb to the top of a volcano in Italy. It was one of the biggest hikes I had ever attempted but standing at the top and looking into the crater is a memory I will have for the rest of my life. That and knowing that the very next day that volcano erupted. Glad I didn’t put that hike off any longer!
What’s the biggest digital marketing change you think will occur by the end of 2017?
The biggest trend I am seeing now is how many companies are now realizing the importance of a digital optimization strategy (the back bone of CRO). The top companies stay at the top because they take advantage of every differentiator they can between themselves and their competitors. CRO allows you to stay on the cutting edge of what your customer is demanding and how they are best served.
If you want to get the most out of your digital marketing investment, contact us about conversion rate optimization. CRO gives you insight into your customers' actions to make it easier for them to convert.