Product Listing Ads (PLAs)

Reach Action-Oriented eCommerce Customers at the Right Moment

Many consumers know what they want and why they want it, but it’s up to ecommerce merchants to put their products where these customers can see them. Discover how our PLA management delivers effective ads on Consumer Search Engines.

eCommerce solutions require a specific optimization strategy that is unlike other paid search services. Product Listing Ads (PLAs) on Consumer Search Engines (CSEs) are becoming increasingly more critical to the success of eCommerce campaigns.

PLA Management from 360Partners

Effective PLA management will significantly improve sales volume through increased reach and the targeting of low-funnel, action-oriented customers. These customers know what they want, and with the right CSE strategy, you can ensure your product is in front of them when they’re ready to pull the trigger.

Our dedicated team of paid search specialists works on PLA management daily. We manage this evolving platform by providing services that help you understand how to increase your exposure where it matters most. Our PLA management services include:

  • PLA campaign strategy that is developed around product categorization and ad placement.
  • The creation and optimization of custom data feeds for each channel.
  • Bid strategy designed to maximize ROI based on bid position and relevancy.

Data Feed Management Across Multiple Channels

When it comes to Consumer Shopping Engines, data feed management is equally as important as the ads that you show. An optimized product data feed is a must for successful placement in CSEs. This requires constant management of the strategy, as well as being up-to-date with all of the latest requirements. Our data feed management is designed to keep your products visible in all of the top shopping channels, including:

  • Google Shopping Network
  • Amazon
  • Bing Product Ads
  • PriceGrabber
  • eBay

Our specialists have a firm understanding of each channel’s unique nuances and best practices. What works for an Amazon product feed isn’t the standard for Google Shopping or any other CSE. With that in mind, we optimize ads and feeds in numerous channels to increase traffic, brand awareness, and revenue.

Be ready when your customers are ready to buy. Let’s discuss how working with us can turn PLA management into ecommerce success.